002 // The public relations of painkillers and the responsibility of drug companies in the opioid epidemic

Pain killers are routinely prescribed by physicians to patients who need to manage pain. In spite of the efforts of those active in the field of pain management, addictions and overdoses in the US have hit crisis levels. Purdue Pharma and other pharmaceutical companies that sell opioids like OxyContin have been criticized for contributing to the addiction crisis. To what extent are pharmaceutical companies like Purdue Pharma obliged to go above and beyond manufacturing drugs to addressing the negative societal effects of the drugs they produce and market? What role do governments, the medical profession and users themselves play?


Asbjorn is a Professor at the School of Global Innovation and Leadership at San José State University.


Purdue Pharma : public relations problems and corporate social responsibility opportunities (eBook, 2018) [WorldCat.org]
Get this from a library! Purdue Pharma : public relations problems and corporate social responsibility opportunities. [Asbjorn Osland; Nanette Clinch; Rachel Jin] -- Pain killers are routinely prescribed by physicians to patients who need to manage pain. In spite of the efforts of those active in th…

This salon took place April 6, 2018.